Video marketing is an internet marketing area where there are a lot of mistaken beliefs. That's why you have to find out what the reality is by yourself through research. One of the worst approaches you can take is to put your faith in others, especially when they are criticizing it. With the right knowledge, you can make video marketing just as important as anything else you do to promote your business online.
You can select the best person to show up in your videos if you employ people full time like a regular company. This person can be anyone who will look good in the camera. What you're looking for is the person who has a natural energy, is personable and has a nice smile. A lot of people have those qualities, but there is always someone who has an energy in their smile. While they might look agitated all the time that's not true. You know the type of person we are referring to. They are perfect for company videos because people respond to them very well.
You have probably come across IM products that feature expert interviews in some niche or other. Quite often, the entire product is made up of various interviews conducted with experts. The problem is these products are usually text and come as PDFs. You can do something similar but record the interview on video, which will require you to stay local. Then you can even make a product out of that if you want. Since the topic is video marketing, though, you should create them and put them up for free. You can get some pretty cool results with such video interviews. People will be tempted to react positively to them since they feature a number of authority figures.
Think about the fact that you can use almost any page on a website as a basis for go to my blog making a video. Trying starting out with the FAQ page. This won't be too difficult to accomplish. You only have to change your text to a video. Or, talk and explain the answers on the page.
This would be a really good reason for being in the actual video. Think about how seriously people will take a FAQ page. You can also do this about the About page, which is all about you. Now this is something I have never seen and would definitely do more for believability and trust.
In conclusion, you might be wondering how your web business can benefit from video marketing. Basically, any niche can benefit from this type of marketing tactic. All you have to do is record a PowerPoint presentation, with audio, on a niche topic related to your website or blog, and you have a video to use. Then explain everything in the most detailed way that you can. By creating good quality content, in a video format, your audience will love what you're doing, and return time and again.